Astrologer Dawn Falbe con YOU ON THE RADIO: The practical nuts and bolts of creating radio guest appearances to increase your business revenue, credibility and database. (English Edition)Start at the beginning and work your way through this book one step at a time. As you read, your imagination will be triggered with ideas as to how you can create excitement and interest around your services and products. Recognize the skills, knowledge and experience you have in your own business and think about how others could benefit from what you know.
Make sure that through this process you take notes. Your intuition about your own business and how you can make this work for you will start to come alive and you will be flooded with ideas. WRITE THEM DOWN! Some ideas you will use and some you will discard. Trying to keep everything in your head is not a good idea and very unproductive. If you are familiar with Mind Mapping create one around your business. If you are not familiar with Mind Mapping then go on line, discover what a wonderful tool it is and then create a Mind Map around your business!
This book can apply to all service-based businesses. It just takes good use of your imagination, ideas and research to discover what you have to offer that is a solution to those who are listening to you on the air waves.
A real estate agent might want to talk about what’s going on in the local or national real estate market. Or he/she may want to give information about how first time home buyers can get their first house in this market. If you are a financial consultant you might want to talk about credit cards and debt relief or investing or retiring. If you have a mobile pet grooming business you might be giving information about specific dog types and how to take care of them. If you are in a service-based industry, there is always something you can talk about that will hold the interest of your audience...IF you know how to talk about it!
How appearing on the radio will help your business:
When the process works it looks like this:
WHAT IS THE GOAL OF MARKETING THROUGH THE RADIO?
What makes radio an excellent marketing strategy?
Here’s how it plays out in real time:
How does radio exposure increase my income and credibility?
Extra Marketing Opportunities
HOW DO I DETERMINE IF RADIO IS RIGHT FOR ME AND MY BUSINESS?
How do I know which method of being on the radio will work for me?
Write about your experience
What are some other tools and resources I can use to discover more about who I am at the core?
THE BASICS OF YOUR BUSINESS AND HOW TO BRING THEM TO THE AIRWAVES
"Whoooo" is my Ideal Client?
The Ideal Client...your WHO.
The Ideal Client...your WHAT
BUSINESS BASICS - "THE MONEY"
For Metaphysical Practitioners:
Other Service-Based Professionals:
So what about the money piece?
Metaphysical Practitioners vs. Other Service Professionals
Two things then needed to happen
CREATING YOUR RADIO P.R. PACKAGE
Types of Radio
What does my Marketing Kit look like?
What’s in the snail-mail kit?
What do I do with my snail-mail kit?
What are the Scripts and E-Mails I need to write that lead to success?
The Radio Program Director's Response to YOU...one of several:
How to Create a Radio Demo
REACHING OUT TO RADIO STATIONS
Which radio stations are looking for guest talent?
What is a prep service and do I need to pay for this?
Where do I get information on Radio Formats and Demographics?
Do I have to take any tests to be on the radio?
What’s involved in air checks?
YOU LANDED AN ON-AIR BOOKING, NOW WHAT?
What Goes on Inside a Morning Show?
Once the Show Is Set, It Now Has to Happen!
What It's Like Inside the Studio
It's Not Easy Being a Radio Show Host!
Do Your Homework!
INTRODUCING THE TEAM
Three Important Things to Know if You are on the Air From Your Home Office:
How do I handle On-Air Personalities?
Building More of a Relationship
AND MUCH MUCH MORE!